The Impacts of Natural Disasters on the Tourism Industry Essay

2375 Words May 26th, 2011 10 Pages
The Impacts of Natural Disasters on the Tourism Industry
THM 1311 Intro. to Tourism & Hospitality Management
Samantha Salamon

THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry

Table of Contents

Introduction Why Study the Impacts of Natural Disasters on the Tourism Industry? Taiwan Earthquake of 1991 Japan Earthquake of 2011 Market Rebuilding/Hurricane Katrina Works Cited

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THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry Introduction The purpose of this report is to delve deeper into the
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Taiwan also invited corporate touring agencies to personally take tours of the current state Taiwan was in. They also gave projections of when everything would be tourist ready. This helped Taiwan out tremendously because they
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THM 1311 Introduction to Tourism and Hospitality Management The Impacts of Natural Disasters and on the Tourism and Hospitality Industry didn‟t give those corporate agencies a chance to forget about their tourism industry. Also, the city of Taipai holds a Taipai International Travel Fair each year. This fair has hundreds of vendors and booths set up with tourism professionals. It is a four day fair and right after the tragic events of the earthquake Taiwan successfully held the fair. The fair attracted over 60,000 visitors and became a huge success. This obviously worked wonders for the both the tourism industry of Taiwan and the international tourist industry of Taiwan. Another huge help for the Taiwanese tourism industry is the commercial that CNN ran in Asia and all over North America promoting their annual Johnnie Walker Classic Golf Tournament. The slogan during the commercial was “After the quake, Taiwan goes on”. This helped immensely bring in international tourists and business people. The commercial was mainly showed in Japan because that is Taiwan‟s major source of inbound tourism. Taiwan‟s market segment was right on target

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