Statement of Purpose Essay

919 Words Dec 20th, 2010 4 Pages
Over the years, my interest in the fashion industry has evolved along with my understanding and through my studies, personal experience and personal research. I have decided that a career in International Fashion Marketing is a perfect fit for me. The highly rated International Fashion Marketing course at Caledonian University will give me the necessary tools to turn my career ambitions into reality. I am especially excited that this course was designed with the industry consultation and combines real world business scenarios along with academic theory. The four week work placement in the second semester will be an invaluable opportunity to apply skill-sets learnt and a perfect enter way into a career in Fashion Marketing.

“Fashion” for
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On my third year of University I had already realised that my interest is more on the marketing and merchandising side then the designing side.

After the completion of the course, due to family commitments I had to move to different cities within the UK, and did not really get to focus on my career. For almost three years I travelled and moved from city to city. During these years I was in Birmingham for six months and got a job as a conference coordinator in a hotel. Though the job was not Fashion related, it still gave me an opportunity to understand the concepts and techniques of marketing, advertising and to develop my negotiating skills.
I also travelled to New York a couple of times during these three years, purpose of visit would always be family related but whenever I could I would go to boutiques situated in malls or street and talk to the people working there to get an idea, an insight of how things works there.

We are living in the 21st century. In a world which is very competitive, you think about something creative and the next minute you see someone else has already applied it. So thinking about or designing a piece of work is not just enough. For a fashion company or a brand to launch itself it requires a lot

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