Ratio Analysis Fmcg Essay

5323 Words Mar 12th, 2013 22 Pages
Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost. The term FMCGs refers to those retail goods that are generally replaced or fully used up over a short period of days, weeks, or months, and within one year. This contrasts with durable goods or major appliances such as kitchen appliances, which are generally replaced over a period of several years.
FMCG have a short shelf life, either as a result of high consumer demand or because the product deteriorates rapidly. Some FMCGs – such as meat, fruits and vegetables, dairy products and baked goods – are highly perishable. Other goods such as alcohol, toiletries, pre-packaged foods, soft drinks and cleaning products
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The FMCG sector in India has market size in excess of US$ 13.1 billion as of the year 2012. The FMCG sector in India had a growth rate of 15% in the year 2011.
FMCG companies in India
The following is a list of FMCG companies in India:
• Hindustan Unilever Ltd.
• ITC Limited
• Britannia Industries Ltd.
• Marico Industries Ltd.
• Nestlé India
• Godrej Group
• Tata Global Beverages
• Parle Agro
• Nirma
• Bovonto
• Cavin Kare
• Grove limited
• Wipro
• Reckitt Benckiser
• Cadbury India
• Procter & Gamble Hygiene and Health Care
• Colgate-Palmolive (India) Ltd.
• Gillette India Ltd.
• Godfrey Phillips
• Henkel Spic
• Johnson & Johnson
• Modi Revlon
• Amul India
• Godrej Consumer Products Ltd
• Wital See Group.
So, the largest players in the FMCG market are 1)Hindustan Unilever Ltd. 2) ITC Limited.
Both of these companies hold the maximum share of FMCG’s market. Both of these companies are the blue chipped companies listed in BSE as BSE SENSEX Constituent as well as NSE.
Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products.
• Indian Tobaco Company Ltd. Is the leaders in Cigarettes: W.D. & H.O. Wills, Gold Flake Kings, Gold Flake Premium, Navy Cut
• Foods: (Kitchens of

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