An Introduction To Company & Products Essay
Uncommon Ground is a startup company that offers unique bath and body care products while helping to reduce the environmental burden of food waste. Using spent organic coffee grounds as a primary ingredient, Uncommon Ground will develop and market a line of products including bar soaps, shower gels, body and facial scrubs, and lip care products.
Two key differentiating factors will drive Uncommon Ground’s opportunity for success. First, by using recycled grounds, reuse is a vital component of the company’s sustainability strategy. Secondly, part of the workforce at Uncommon Ground will be comprised of at-risk youth who are aging out of the foster care system. The business will serve as a job-training and internship program for these young people and will provide them with business savvy and skills needed to gain future employment. A portion of Uncommon Ground’s profits will also go to support foster youth programs.
Consumer awareness of organic and natural personal care products is rising, and according to a report published by Transparency Market Research, the global market for these products is expected to grow by 9.6%, reaching $13.2 billion by 2018 (Penning, 2013). Uncommon Ground products will compete in the premium segment of the market, and the use of recycled coffee grounds will be a key differentiator. By being first to market with this ingredient, the company has an opportunity to establish its brand as unique.